JOI

is a luxury handbag company based in Louisiana, that captures the essence of luxury for the day-to-day. Our story originates from a transformative visit to an alligator tannery in Lafayette, Louisiana, which left an indelible mark on our founder, Joi Johnston. This encounter with exotic leathers sparked an enduring fascination and fueled our dedication to crafting extraordinary handbags.

With a deep commitment to elegance and beauty, Joi embarked on a journey to bring her vision to life. Drawing upon her extensive sewing experience and her creativity, she began meticulously designing and constructing her handbags.

Guided by her unyielding curiosity, Joi pushes the boundaries of luxury by exploring cutting-edge techniques and materials. This constant exploration allows her to design with innovation and unparalleled craftsmanship. From the careful selection of materials to the intricate stitching of each seam, every step in her design process reflects the highest level of dedication.